Attractive shopping center

Vienna, 21^st April 2016 – This year, the Shopping Center Performance Report – SCPR – set out to find Austria’s architecturally most successful shopping center. The clear winner: Shopping City Süd (SCS), which was revitalized by ATP architects engineers.

SCS opened in 2013 following a comprehensive program of refurbishment and revitalization by ATP Vienna. The concept is notable for its modern architecture, open spaces, lounge areas and greenery. The reconstruction work was complete in less than a year. The façade was thermally adapted and the entrance areas to the shopping center and the restaurant and retail areas remodeled. The storeowners remain enthusiastic about their shopping center. 40 % of those questioned rated both the interior and exterior design as very successful.

The decisions in the SCPR are made on the basis of information provided by and the evaluations and opinions of the tenants who bring life to the 153 participating shopping centers. On the basis of an on-line questionnaire the decision-makers, managing directors and heads of the expansion policies of the stores are offered the opportunity to evaluate the services and special features of their centers. This system is the only one of its kind which refers to Austrian shopping centers.