Weberzeile is awarded a prestigious prize by the ICSC
Warsaw, 05/2017 – The International Council of Shopping Centers (ICSC) has presented the Regeneration Award in the category “New Developments Small” to “Weberzeile” Shopping Center which was conceived and integrally designed by ATP
“The powerful location, harmonious design and mix of shops, restaurants, atmosphere, and services have ensured that Weberzeile has become a key part of urban life and is playing a significant role in the revitalization of the town center”, wrote the ICSC jury, justifying the award (Award Brochure).
The new downtown building is an unconventional shopping center in many ways. It works as an anchor for both the old town which can be reached by foot and the commercial/industrial zone through which the center is reached by car. With its shops, cafés and restaurants the central plaza is seen as a “second main square” for the town and is connected to the old town via a recreated urban street whose colorful shop buildings invite visitors to linger.
The European Shopping Center Award means that Weberzeile has received one of the best-known accolades of the global retail branch association. The ICSC has been awarding the prize to Europe’s best new shopping centers since 1977. In the past few years the program has also added awards for urban refurbishment and existing centers – each in the categories of ReSource, regeneration and established center.