Real Estate Brand Award 2015
1st prize in the architecture category
This is the sixth year in which the European Real Estate Brand Institute (EUREB) has presented the Real Estate Brand Award to Austrian companies in the real estate industry. ATP architects engineers was once again named strongest brand in the “Architects” segment.
The competition used standardized quality criteria to analyse and evaluate the brand value of companies. “The REAL ESTATE BRAND VALUE STUDY provides a reliable and – unlike some of the competition - comparable KPI for the measurement of the strength of a brand - as a result of the entire branding work of a company”, said Dr. Carsten Baumgarth, Professor for Brand Management at the Berlin School of Economics and Law (HWR, Berlin), explaining the approach.
A total of 113 companies from nine industry sectors subjected themselves to evaluation by 5,728 industry experts.