ICONIC AWARD 2021

The shopping center ALEJA, which was integrally designed by ATP Innsbruck, has received the ICONIC AWARD for innovative architecture.

The timelessly modern and highly-functional architecture of ALEJA is a homage to the Slovenian capital: The interior space refers to the urban-poetic charm of the city center, while the language of the building envelope is inspired by Ljubljana’s heraldic animal. With its metallic and colored-glass diamond-shaped shingles, the building envelope recalls the skin of a dragon, while also meeting ambitious esthetic, lighting, and energy targets. The 6,200-m² leisure, sport, and rooftop recreation zone and the flexibly usable forecourt with its pump track and trendy foodcourt offer a spectacular range of options and a high-quality experience for the public, while also giving useable space back to the city.

About the award
The German Design Council’s ICONIC AWARDS: Innovative Architecture is a neutral, international architecture and design competition. It honors visionary buildings, innovative products, and sustainable communication from the architecture, building, and real estate sectors as well as manufacturing industry. Its focus is holistic presentation and the interaction between the trades in the architectural context.

The ICONIC AWARDS 2021 will be presented on 11^th October in the Pinakothek der Moderne in Munich.