ICONIC AWARD 2020
Award for the IWC Manufacturing Center
The showpiece factory in Schaffhausen (CH) for the Swiss producer of luxury watches IWC, which was integrally designed by ATP Zurich, has received the ICONIC AWARD for innovative architecture.
Unpretentious, filigree, and contemporary
With its aesthetic reference to the pavilion-like buildings of the Modern Movement, the architectural concept refers closely to the high-quality corporate design of IWC. Delicately placed in the landscape, the streamlined building complex appears to have little in common with a normal factory. The energy-efficient facility, which is designed to maximize flexibility, longevity, and cost-effectiveness, brings together the manufacture of components, movements, and cases, with a showroom for the visitors to the IWC World, all under one roof.
About the award
The German Design Council’s ICONIC AWARDS: Innovative Architecture is a neutral, international architecture and design competition. It honors visionary buildings, innovative products, and sustainable communication from the architecture, building, and real estate sectors as well as manufacturing industry. Its focus is holistic presentation and the interaction between the trades in the architectural context.
The IWC Manufacturing Center was awarded the “Winner” label in the “Architecture” category of the competition.
Judging: 10th June 2020
