Think Outside the Lunchbox!

Berlin, 25^th October 2016 – The crowdstorming platform jovoto initiated an ideas competition for the development of exciting gastronomic concepts for the Corporate Campus 2025 entitled “Future of Food – Think Outside the Lunchbox”. ATP CEO Professor Christoph M. Achammer joined representatives of a further four forward-looking brands (adidas, Markas, Freudenberg and Hilcona) and an expert jury in the search for culinary visions based on an innovative combination of taste, technology and architecture.

In this extraordinary project, jovoto challenged its multidisciplinary community to develop creative concepts which offer companies an inspiring insight into the future organization and design of corporate catering – from the optimization of infrastructure to the avoidance of waste. These visions should both inspire employers and increase the appeal of companies to new talent.

Out of the many entries the jury selected the project “Ride Away” as the main winner. The idea occupies the interface between networking and new technology, encompassing an integrated system involving automated kitchens, self-driving cars, urban/rural architecture and mobility. The kitchen can, for example, move autonomously around the company premises.