ICONIC AWARD 2019

Recognition for HOFER ALPHA Retail Network

Munich, 7th October 2019 – This year ATP is once again one of the winners of the ICONIC AWARDS. The prestigious prize for visionary buildings in the “INTERIOR” category has gone to the HOFER ALPHA Retail Network innovation center. The prize was awarded on 7th October in the Pinakothek der Moderne in Munich.

A 23,000 m2 industrial hall was transformed into an open and transparent structure for unconventional and modern working spaces according to plans drawn up by ATP Innsbruck. ATP accompanied this integrally designed project through all the design phases as well as supervising it on site and being responsible for the color and material concept and the furniture.

The ICONIC AWARD honors visionary buildings, innovative products, and sustainable communication from all sectors of the architectural, construction, and real estate sectors and manufacturing industry. The focus is placed on the holistic orchestration of the solution and the interaction of the various trades and professions in the architectural context. ATP is already the proud recipient of two “Ikons” (2018: Holzgau Educational Center, 2013: G3 Shopping Resort Gerasdorf).

Project
ICONIC AWARDS

Lilo Dellantonio and Paul Ohnmacht at the award ceremony on October 7 in Munich’s Pinakothek der Moderne. Photo: German Design Council
Lilo Dellantonio and Paul Ohnmacht at the award ceremony on October 7 in Munich’s Pinakothek der Moderne. Photo: German Design Council
Dressed for success: The former production hall has been transformed into a state-of-the-art working space. Photo: ATP/Pierer
Dressed for success: The former production hall has been transformed into a state-of-the-art working space. Photo: ATP/Pierer
A seven-meter-high sawtooth roof floats above the state-of-the-art working spaces. Photo: ATP/Pierer
A seven-meter-high sawtooth roof floats above the state-of-the-art working spaces. Photo: ATP/Pierer
The imposing auditorium and is also used as a meeting point. Photo: ATP/Pierer
The imposing auditorium and is also used as a meeting point. Photo: ATP/Pierer

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