German Design Award 2021
ATP honored for the IWC Manufacturing Center in Schaffhausen
ATP wins a “Special Mention” in the “Excellent Architecture” category of the German Design Award 2021 for the IWC Manufacturing Center in Schaffhausen
With its aesthetic reference to the pavilion-like buildings of the Modern Movement, the architectural concept refers closely to the high-quality corporate design of IWC. Elegantly placed in the landscape as an “Exquisite Manufactory”, the streamlined building complex appears to have little in common with a normal factory. The energy-efficient facility, which is designed to maximize flexibility, longevity, and cost-effectiveness, brings together the manufacture of components, movements, and cases with a showroom, which offers visitors a first-hand experience of the IWC World, all under one roof.
From the jury statement
“The IWC Manufacturing Center is a prestigious modern building that not only optimizes production processes, but also makes these visible to groups of visitors. A striking design, whose clear and timelessly elegant architecture does justice to the IWC brand right down to the smallest detail, both inside and out.”
About the award
The German Design Award honors innovative projects that play a pioneering role in the German and international design landscape. The celebrated prize is awarded by the German Design Council, a competence center in the fields of design, brands, and innovation. The jury awards its “Special Mention” quality label to highlight convincing design and implementation.