Sector Oscar for Downtown Weberzeile
The shopping center that was integrally designed by ATP wins ICSC Europe’s Regeneration Award
Warsaw, 25th April 2017 – Weberzeile in Ried, which was designed by ATP Innsbruck, is a shining example of the successful integration of newly built retail real estate into an existing urban structure. This was also the conclusion of the jury of the European Shopping Centre Awards which presented the newly built shopping center on the edge of downtown Ried with the “Regeneration Award” in the “New Developments Small” category.
“We are extremely pleased to receive this award”, was the delighted reaction of Robert Kelca, ATP Partner in Innsbruck. “It was important to us to realize a functioning downtown shopping center in this urban context which uses a number of techniques to weave together traditional urban life and state-of-the-art shopping.”
There are a number of ways in which Weberzeile is not a conventional shopping center. It operates as an “anchor” towards both the pedestrians coming from the old town and the commercial and industrial zone from which it is reached by car. With its shops, cafés and restaurants, the central plaza acts as a “second town square” for Ried and is connected to the old town via a recreated urban street whose colorful façades invite passers-by to linger awhile.
To date, ATP architects and engineers has designed and revitalized well over a million square meters of retail space and, with its core competence of “integrated design”, is a pioneer in the German-speaking Region in the reconstruction and expansion of retail facilities.
The International Council of Shopping Centers (ICSC) has been presenting the European Shopping Centre Award to Europe’s best new and revitalized shopping centers since 1977. The award is now one of the most sought-after amongst the builders of European retail space – which means that it is the Oscar of the retail real estate sector. In recent years, the ICSC has also introduced prizes for urban regeneration and existing centers into its award program – with each being presented in the categories ReSource, Regeneration and Established Center.