Are logistics buildings allowed to look good?

ATP architect Martin Lukasser on the added value of attractive, lifecycle-oriented logistics buildings for both clients and the environment.

Vienna, 9th November 2016 – Grey building complexes dumped unappealingly on the landscape – logistics buildings are often seen as the poor relations of architecture. The fact that this can be different was shown by this year’s annual congress on the subject of The Construction and Operation of Logistics Buildings. This addressed the development of Industry 4.0 as well as energy efficiency and sustainability. Logistics experts and a highly qualified audience came together to talk shop about topical subjects.

The added value which a good-looking, integrally designed and lifecycle-oriented logistics building can offer to a company was illustrated by the architect Martin Lukasser of ATP Innsbruck in his presentation. “Every building creates a certain recognition value for a company by the very fact of its existence and this makes a significant contribution to the definition of a brand”, explained the architect. “At ATP we specialize in integrated design for corporate architecture. The key lesson from this is that the decision is already made in the early phases of the design process.”

Lukasser used the example of the Cura Cosmetics Competence Center in Innsbruck which was integrally designed by ATP to show that, despite its function as a logistics facility, the building makes an architectural statement at the entrance to the industrial zone due to its visible larchwood cladding. At the same time this corporate architecture also reinforces the new, consistent corporate identity of the company itself. “Such values as beauty and timelessness which are anchored in Cura’s corporate philosophy are expressed by the timeless formal language and the use of high-quality and natural materials”, said Lukasser, explaining the concept.

ATP is a leader in the integrated design of storage facilities and logistics buildings in Central Europe. To date, the architects and engineers of ATP have realized more than a million square meters of logistics space in an integrated design process with BIM. Thanks to its know-how in a range of logistics-related building tasks ATP has been developing buildings for many years which are tailor-made to reflect the corporate identities of its clients.

Architect Martin Lukasser, ATP Innsbruck, at the congress. Photo: Melanie Meinig/industrieBAU.
Architect Martin Lukasser, ATP Innsbruck, at the congress. Photo: Melanie Meinig/industrieBAU.
Good-looking logistic building: Cura Cosmetics. Photo: ATP/Possert
Good-looking logistic building: Cura Cosmetics. Photo: ATP/Possert

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