MPREIS

The "Therese Mölk Bakery and Alpine Butchers" combines crusty timber facades (bread) with a shiny, razor-sharp metal block (meat).

Völs, May 2013 – After the destruction of the existing plant by fire in early 2011, ATP architects engineers (Innsbruck) was commissioned to design a new production building for the well-known Tyrolean supermarket chain MPREIS. The large-scale bakery started operations in April 2013 after 12 months on site followed shortly afterwards by the meat processing operation. The offices were occupied in May 2013.

The two production units, set in the midst of an unspoiled meadow full of alpine flowers, speak two functional and aesthetic languages: the Therese Mölk bakery, with its crusty timber façade made of spruce shingles, is interconnected at every level via a shared circulation element and monolithic technical building with the shiny metal volume of the Alpine butchers. All the parts of this latter element, including the offices, are incorporated in a razor-sharp envelope of bright-annealed, cold rolled metal panels while the volume of the Therese Mölk bakery is broken up by vertical window elements and the addition of offices and coffee shop as external elements.

There are a number of special technical aspects to the production complex. The energy supply is assured by the use of alternative energy and the construction of a specially built combined heat and power station under the airport flight path. An 85% reduction in the amount of electrical energy required for cooling was achieved by the use of groundwater for air conditioning. A heat exchanger between the bakery and meat production plant covered around 75% of annual heating needs. There was no need to implement solar protection measures in the office areas.  

Project

MPREIS
MPREIS

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