1st Place Invited Competition maxi markt - max center, Austria

ATP’s proposal of a new corporate architectural identity for both new and existing outlets was the winner of a limited competition.

The guidelines addressed not only such primary characteristics as outlet size and existing image, but also such issues as recognition-value, close and distance effects, entrance zones and advertising panels. The new Maxi Markt frame was morphologically developed out of the company logo.

Client: Maxi Markt
Team: Robert Kelca, Christian Politsch, Martin Lukasser

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